PERANCANGAN FOTOGRAFI KONTEN MEDIA SOSIAL RURUNG KOPI DI SUKAWATI BALI UNTUK PLATFORM INSTAGRAM

Paramadiaksa, Gede Damar (2026) PERANCANGAN FOTOGRAFI KONTEN MEDIA SOSIAL RURUNG KOPI DI SUKAWATI BALI UNTUK PLATFORM INSTAGRAM. Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia.

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Abstract

Rurung Kopi in Sukawati, Gianyar, possesses strong visual potential through its Balinese architecture and minimalist interior. However, its @rurungkopi Instagram account has been inactive for the past two years due to a lack of visual communication direction and curated photo assets. This social media content photography design aims to formulate a structured visual standardization using the Design Thinking method (empathize, define, ideate, prototype, test). The final assets are categorized into three main content pillars: product using the eye-level technique, ambience using the wide-angle shot technique, and human interest using the hero shot technique to capture the warmth of human interactions. All visuals are aligned through the Rule of Thirds composition, natural lighting, and an earth-tone color palette. This design is expected to serve as a definitive guide and visual database for management to build a strong, consistent brand image on Instagram while preserving its authentic minimalist character.

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