PERANCANGAN PROMOSI MELALUI MEDIA SOSIALINSTAGRAM UNTUK UMKM ANGKRINGAN “DEPAN RUMAH” DI KALASAN, SLEMAN

Al Aziz, Muhammad Pasra and Prajarini, Dian (2025) PERANCANGAN PROMOSI MELALUI MEDIA SOSIALINSTAGRAM UNTUK UMKM ANGKRINGAN “DEPAN RUMAH” DI KALASAN, SLEMAN. Skripsi thesis, Sekolah Tinggi Seni Rupa dan Desain Visi.

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Abstract

Angkringan Depan Rumah is a culinary MSME (Micro, Small, and Medium Enterprise) located in Kalasan, Sleman. It combines traditional and contemporary concepts. Currently, Angkringan Depan Rumah faces the problem of inconsistent promotion on digital media, especially on Instagram. The purpose of this design is to utilize Instagram as a promotional medium that aligns with the target market, which is people aged 17 to 25 years old. The method used in this design is qualitative, employing techniques such as interviews and observations, along with data analysis using the SWOT method to identify the strengths, weaknesses, opportunities, and threats of Angkringan Depan Rumah. The design strategy involves planned and consistent content such as feeds, reels, and stories, with creative, unique, and modern concepts. The results of the design implementation over six weeks showed a very significant increase in the insights of Angkringan Depan Rumah, with more than 45,000 audiences and over 150 accounts interacting. This strategy has proven to be effective in building the MSME's image and reaching the target audience. Keywords: UMKM, digital promotion, Instagram, angkringan.

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