PERANCANGAN PEDOMAN IDENTITAS VISUAL PASAR PAPRINGAN NGADIPRONO TEMANGGUNG PADA MEDIA DIGITAL

Fadhlina, Enno Resya and Widadijo, Wahyu Tri (2025) PERANCANGAN PEDOMAN IDENTITAS VISUAL PASAR PAPRINGAN NGADIPRONO TEMANGGUNG PADA MEDIA DIGITAL. Skripsi thesis, Sekolah Tinggi Seni Rupa dan Desain Visi.

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Abstract

Pasar Papringan Ngadiprono is a community-based tourism destination that promotes sustainability and the preservation of local culture. This redesign of its visual identity was carried out as an effort to build a consistent and applicable branding system for digital media. The aim of this design project is to create a visual identity guideline that reflects the values of sustainability and local culture. The method used is Tim Brown's Design Thinking, which consists of the stages: empathy, define, ideate, prototype, and test. The design outcomes include a new logo, color palette, typography, illustration style, and a visual identity guideline compiled into a brand book equipped with AR technology to display animated logos as a digital communication enhancement. This design project is concluded to assist the market organizers in implementing the visual identity consistently. Furthermore, the brand guide is expected to serve as a reference for community organizers and other eco-friendly tourism destinations in developing a strong and relevant visual communication strategy.

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