PERANCANGAN DAN PENGEMBANGAN IDENTITAS VISUAL UNTUK MEMPERKUAT BRANDING KALIS DONUTS

Wibowo, Didik and Yuwono, Budi (2025) PERANCANGAN DAN PENGEMBANGAN IDENTITAS VISUAL UNTUK MEMPERKUAT BRANDING KALIS DONUTS. Skripsi thesis, Sekolah Tinggi Seni Rupa dan Desain Visi.

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Abstract

Kalis Donuts is a local artisan donut brand that has been around since 2019. Even though it offers high-quality products, the brand still lacks a complete and consistent visual identity. This design research aims to create a visual identity system that is clear, flexible, and able to reflect the brand's values. A qualitative method was used by collecting data through interviews, observation, document analysis, and open-ended questionnaires. The findings helped identify visual preferences of consumers and the character of the brand. Based on this, the design was developed using three main principles: Natural, Mature, and Creative. These principles were used to organize visual elements into fixed and flexible assets, so they can be applied consistently in both brand-based and theme-based designs. The final outcome is a visual identity system that strengthens brand recognition, helps build emotional connection with the audience, and positions Kalis Donuts more clearly in the competitive dessert market. A strong and well-planned visual identity can help gain consumer trust and loyalty.

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