PERANCANGAN BRANDING OBJEK WISATA AIR PANAS SEMURUP, KERINCI, JAMBI, DENGAN MEDIA SOSIAL INSTAGRAM

Azizah, Putri Aqilatul and Yuwono, Budi (2025) PERANCANGAN BRANDING OBJEK WISATA AIR PANAS SEMURUP, KERINCI, JAMBI, DENGAN MEDIA SOSIAL INSTAGRAM. Skripsi thesis, Sekolah Tinggi Seni Rupa dan Desain Visi.

[img] Text
S1_Skripsi_Putri Aqilatul Azizah_11211069_Budi Yuwono, S.Sos, M.Sn..pdf - Published Version
Restricted to Registered users only
Download (52MB)

Abstract

Semurup Hot Spring in Kerinci, Jambi, is a natural tourist destination with great potential but lacks an optimal branding strategy. In the digital era, Instagram serves as an effective medium for building and promoting the image of tourist destinations. This study aims to design the branding of Semurup Hot Spring through Instagram to enhance its appeal to tourists. The research uses a qualitative approach through observation, interviews, and literature review. The results include a visual identity and Instagram content design tailored to the destination's character and target audience. This design is expected to strengthen the image of Semurup Hot Spring and support regional tourism promotion through digital media.

Item Type: Thesis (Skripsi)
Subjects: B. Skripsi
Divisions: Jurusan > DKV > Sarjana
Depositing User: Unnamed user with email adminperpus@stsrdvisi.ac.id
Date Deposited: 12 Aug 2025 02:45
Last Modified: 12 Aug 2025 02:45
URI: http://repository.stsrdvisi.ac.id/id/eprint/3138

Actions (login required)

View Item View Item
Repository STSRD VISI Indonesia is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.