Perancangan Ulang Identitas Visual Warung Kopi Teman Segelas di Yogyakarta sebagai Upaya Revitalisasi Brand Setelah Berhenti Beroperasi

Prasetya, Fabian Dwi and Yuwono, Budi (2025) Perancangan Ulang Identitas Visual Warung Kopi Teman Segelas di Yogyakarta sebagai Upaya Revitalisasi Brand Setelah Berhenti Beroperasi. Skripsi thesis, Sekolah Tinggi Seni Rupa dan Desain Visi.

Text S1_Skripsi_Bundel_Fabian Dwi Prasetya_11201021_Budi Yuwono, S. Sos., M. Sn.pdf - Published Version Restricted to Registered users only Download (2MB)

Abstract

Warung Kopi Teman Segelas is a local coffee brand that is set to reopen after ceasing operations in 2020. To support its rebranding process, a visual identity redesign was carried out using the Design Thinking approach. The design process resulted in a new logo that is visually strong, supported by a consistent and communicative visual identity system. The selected logo represents the brand's essence as a warm and open social space. The use of color, typography, and supporting illustrations work together to form a cohesive visual narrative. This new identity is expected not only to enhance the brand's visual appeal, but also to communicate its authentic values in a way that resonates with its target audience.

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