Perancangan Video Profil Cinematic UMKM Alfa Haircut Di Sleman

Sopal, Muhammad Farhan (2026) Perancangan Video Profil Cinematic UMKM Alfa Haircut Di Sleman. Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia.

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Abstract

Alfa Haircut is a barbershop located in Sleman, Yogyakarta, that has good service quality but does not yet have an effective promotional medium to introduce its identity and advantages to the public. This study aims to design a cinematic profile video as a promotional medium that can present information in a more attractive and informative way. The design method used consists of three stages: preproduction, production, and post-production. The video was developed using a semi-documentary approach by combining interviews with visual observations of daily activities. The video concept was designed by considering the characteristics of the target audience, especially Generation Z. Cinematic techniques such as wide shot, medium shot, close-up, and macro shot were applied to enhance the visual presentation. The final result is a 2-minute 46-second horizontal profile video horizontal that presents the identity, services, and atmosphere of Alfa Haircut through storytelling supported by cinematic visuals. The designed video is expected to strengthen Alfa Haircut's brand image, increase public trust, and support promotional activities through digital media.

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