PERANCANGAN KONTEN VIDEO SOSIAL MEDIA UNTUK MENINGKATKAN PROMOSI NGINGINTILFOOD.YK DI YOGYAKARTA

Suchandra, Gunawan (2025) PERANCANGAN KONTEN VIDEO SOSIAL MEDIA UNTUK MENINGKATKAN PROMOSI NGINGINTILFOOD.YK DI YOGYAKARTA. Skripsi thesis, Sekolah Tinggi Seni Rupa dan Desain Visi.

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Abstract

Cireng Ngingintil UMKM is an UMKM engaged in the food sector, currently using Instagram social media to carry out digital promotions. However, the main problem found is the lack of an attractive and relevant promotional strategy with the characteristics of today's digital audience. As a solution, this study designs short video content that is able to promote Cireng Ngingintil products while increasing the reach of a wider audience. The method used is qualitative research, by conducting observations, interviews with business owners, and literature studies relevant to digital promotion strategies, then conducting an analysis process to understand visual needs, content trends, and target market tastes. The results of this design are 10 videos with a duration of 20-60 seconds that display the production process, menu variants, and a communicative and informative storytelling approach. This video content is designed using warm color tones, supporting audio and a dynamic visual style that is in accordance with the consumption behavior of the audience on social media today. Insight from the 10 video content that has been uploaded has been proven to increase promotion and reach a wider audience Keywords: Video Promotion UMKM Jogja Cireng

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