PERANCANGAN IDENTITAS VISUAL UNTUK PROMOSI PRODUK PARFUM LOKAL “NO FACE”

Perkasa, Muhamad Khakim Elang and Yuwono, Budi (2025) PERANCANGAN IDENTITAS VISUAL UNTUK PROMOSI PRODUK PARFUM LOKAL “NO FACE”. Skripsi thesis, Sekolah Tinggi Seni Rupa dan Desain Visi.

Text S1_Skripsi_Bundel_Muhamad Khakim Elang P_11211059_Budi Yuwono, S.Sos, M.Sn. .pdf - Published Version Restricted to Registered users only Download (15MB)

Abstract

No Face is a new local perfume brand that requires a strong visual identity and promotional content, particularly on social media platforms like Instagram, to build a unique character and stand out from competitors. The owner, Rezan Saputra Aji, faces challenges such as the absence of a logo, promotional content, and supporting materials like stickers and product packaging. The visual identity must convey elegance and luxury while staying within a limited budget. The design process uses a qualitative method, SWOT analysis, and competitor analysis to understand the brand's strengths and market opportunities. This strategy aims to attract consumer interest in No Face as a new product and drive sales through engaging and effective promotional content. The expected design outcomes include a logo, Instagram content, and other promotional materials.

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