PERANCANGAN DESAIN VISUAL KEMASAN SEBAGAI PENGEMBANGAN BRAND IDENTITY MADU KLANCENG GUNUNG KIDUL YOGYAKARTA

Fatimah, Punchi Jihadnda and Yuwono, Budi (2025) PERANCANGAN DESAIN VISUAL KEMASAN SEBAGAI PENGEMBANGAN BRAND IDENTITY MADU KLANCENG GUNUNG KIDUL YOGYAKARTA. Skripsi thesis, Sekolah Tinggi Seni Rupa dan Desain Visi.

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Abstract

Indonesia is a country rich in natural resource diversity, one of which is honey which is a source of economy in life, honey has been preserved for a long time in the business sector. In developing a business, brand identity is very influential in intro products to target consumers, one of which is visual packaging design, why? because visual packaging can give a lasting impression to consumers by using the method of visual communication design science that highlights the uniqueness and characteristics of the product, therefore the development of visual packaging is needed in order to be able to compete in the modern era.

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